|Nowadays considered as the
Europe's largest mould maker Simoldes
Group Mould Division is taken as
an example for this kind of activity.
Everything started on 30th November 1959 with
Simoldes Aços foundation.
With an amazing capital share of 200€
(40 thousand escudos at that time), Mr. António
Rodrigues founded this small plant located
inside Oliveira de Azeméis. Nowadays
the mould division has 6 companies in Portugal
and 1 in Brazil. The group intends to expand
their facilities to Asia and Eastern Europe
following their customers migration and market
rules. Simoldes Aços started has a
toys and house ware mould maker.
In 1963 the plant location was changed with
the main goal of increasing the business,
already growing very fast at that time.
Later in 1966 following a deep market research
and a precise marketing strategy, the company
made its first approach to potential customers.
At that time through well known brokers (typical
way to handle business in the sixties).
Two years later the customer approach was
changed and the first direct selling was made
In 1974 the company built a new facility that
is still operational and considered as the
At that time the strongest world companies
had frozen their investments due to the economic
recession, but Simoldes Aços kept investing
on new equipment, experienced people and preparing
itself to the market demands and consolidating
its image has a mould maker.
Meanwhile the core business was changing -
the automotive industry was the main target.
Twenty years later was working mainly for
the Automotive suppliers and the demands were
so high that a new company called MDA –
Moldes de Azeméis, was created to focus
on big size and hi-tech moulds.
With the continuous increase of customer requests
a third company (IMA - Indústria de
Moldes de Azeméis) started in 1996
for medium size moulds. Later on in 1999 another
facility named Simoldes Aços Brasil
was built in Curitiba near São Paulo.
Following a very strong sales strategy and
customer orientation, several offices were
prepared and spread over the most important
European target markets. This policy increased
the number of customers and consequently the
business volume. To be able to fulfill the
new demands a new company was built, IGM –
Indústria Global de Moldes, and two
other companies nearby were bought, Mecamolde
Through all these years the young and dynamic
team of the mould division, made and exported
for over than 30 countries, mainly France,
Germany, Spain, Sweden, Netherlands, United
Kingdom, United States and Turkey, among others.
Simoldes Group Mould Division main customers
are worldwide automotive suppliers like Renault,
Volvo, BMW, Saab, GM, Ford, Peugeot, Mercedes,
Citroën, VW, Seat and other well known
companies like Nokia, Hoover, IBM, Whirlpool,
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